Plans, message limits and what happens at the limit
What counts as a message, how many each plan includes, and what visitors see when they're used up.
Updated October 24, 2026
What counts as a message
Each message a visitor sends to your AI agent counts as one, test chats on Test AI agent included. Your agent's replies don't count separately, and neither do messages exchanged with a person in live chat.
How many messages each plan includes
| Plan | Messages | Price |
|---|---|---|
| Free | 50 in total | $0 |
| Pro | 2,000 a month | $19 a month |
| Plus | 5,000 a month | $39 a month |
| Business | 10,000 a month | $69 a month |
| Custom | Agreed with our team | Talk to sales |
Paid plans billed annually cost ten months' price for the year: two months free. Their messages are still counted per month.
Free is a trial, not a monthly plan. Its 50 messages never reset. The same goes for what you can add to your knowledge on Free: website scans, single pages and files are counted in total.
On paid plans, the messages and the knowledge allowances start again at the beginning of each monthly cycle. Messages you don't use aren't carried over.
The other limits of each plan, such as sources, pages per website scan, team seats and how long conversations are kept, are on the Pricing page.
Follow your usage
Usage shows how many messages you've used, how many are left and when they reset. On paid plans, a chart shows your messages per day this cycle and, from the third day, where you'll be at this pace.
We also email you when you've used 80% of your messages, and again when they're all used.
When your messages are used up
Your AI agent is hidden on your website: the chat button no longer appears to visitors. A visitor already in a chat gets one reply: "I can't answer questions right now." Overview, Install and Usage show a banner explaining it.
- On a paid plan, the agent comes back by itself at the start of your next cycle, or straight away if you upgrade.
- On Free, it comes back when you choose a paid plan.
Moving to a higher plan gives you its full allowance at once. See Manage your plan and payments.
Support chats are free
Chat with us, on your dashboard's Support page, never uses your plan's messages. It has its own daily limit, shown on the chat page.